Newest Products

Cream of Rice delivers 25g of complex carbohydrates per serving in an easy-to-digest, instant rice pudding. The low-sugar, low-fat formula is perfect for energy loading and suitable for vegans.

Critical Mass Original provides over 50g of protein per serving with complex carbohydrates. Formula with essential fatty acids and glutamine.

Light Protein+ Bar delivers over 30% protein with only 1g of sugar per bar. This multilayered snack features a crunchy texture and rich dark chocolate coating, perfect for a balanced, guilt-free treat anytime.

Light Protein+ Bar delivers over 30% protein with only 1g of sugar per bar. This multilayered snack features a crunchy texture and rich dark chocolate coating, perfect for a balanced, guilt-free treat anytime.

Choco Egg 28% delivers 11g of high-quality egg white protein per 40g serving, making it a lactose-free choice for muscle support. This gluten-free bar, coated in dark chocolate, is ideal for everyday use and post-training recovery.

Choco Egg 28% delivers 11g of high-quality egg white protein per 40g serving, making it a lactose-free choice for muscle support. This gluten-free bar, coated in dark chocolate, is ideal for everyday use and post-training recovery.

Whey Protein 90 by +Watt is a premium gluten free whey isolate with 90% protein content and added vitamins. Each 25 g serving delivers 22 g of protein with minimal fats, carbohydrates and lactose, for a clean and easy-to-mix shake.

Applied Nutrition Creatine Monohydrate delivers pure micronised creatine to support physical performance during high-intensity exercise. The easily mixed powder is available in both unflavoured and refreshing fruity options, making it a versatile addition to any training routine.

Critical Whey delivers 21g of protein per serving from a unique grass-fed blend. Fast-mixing and tested, it's perfect for post-workout recovery.

Critical Cookie delivers 17g of high-quality protein in a delicious, freshly baked snack. This convenient, soft-baked treat is perfect for on-the-go energy or a guilt-free post-workout reward.

BodyFuel™ Energy Drink delivers 100mg of caffeine, electrolytes, and B-vitamins in a zero-sugar, zero-calorie formula. This refreshing beverage supports focus and alertness while aiding hydration, perfect for a pre-workout boost or mid-day pick-me-up.

Forty% Bar delivers 32g of high-quality protein per 80g serving in a substantial, chocolate-coated bar. This gluten-free snack offers a balanced blend of milk and soy proteins to support muscle recovery.

Natural Mix offers gluten-free energy from peanuts, almonds, and cranberries. Rich in healthy fats, it is ideal for endurance sports and daily snacking.